- Reducing client churn by as little as 5% can increase profitability by 20% to 125%
- The likelihood of selling to an existing customer is 60% to 70%, compared to 5% to 20% for a new one
- The average mid-sized B2B company receives 30% of its revenue from existing customers.
- Only 29% of B2B clients are considered to be fully engaged and rewarded by their sales partners
- A 2% increase in customer retention equates to 10% in cost savings
